Reform Intelligence
Methodology

Sources, Methods & Editorial Standards

Every data point on this dashboard is sourced. This page documents all data sources, their limitations, update frequencies, and the classification methodology used throughout.

Editorial Principles

No unsourced claims

Every factual claim on this dashboard is linked to a primary or verified secondary source. If a source cannot be identified, the claim is not included.

No editorial commentary

This dashboard presents data. It does not label Reform UK as 'far right', 'corrupt', or any other characterisation. The data is presented without spin and users draw their own conclusions.

Corrections policy

If a data point is found to be incorrect, it will be corrected and the correction noted. Classification decisions that are genuinely ambiguous are marked as 'Contradictory' rather than 'Reversed'.

Scope: What This Dashboard Does and Does Not Cover

This dashboard covers:

  • Polling trends and electoral trajectory
  • Financial donor networks and declared donations
  • Parliamentary voting records and attendance
  • Policy pledge vs. reality tracking
  • Council seat distribution and structural data

This dashboard does NOT cover (see Reform Watch):

  • Individual councillor misconduct incidents
  • Racism, hate speech, and ethics violations
  • Full biographical profiles of 1,000+ officials
  • Social media monitoring
  • Leaflet and campaign material tracking
Visit Reform Watch for the above

Data Sources

Polling TrendsElectaMeter API
API (JSON)Daily

Free, unauthenticated UK polling API providing composite monthly averages across all major polling firms, individual poll data, historical trends, and betting odds. Covers all major UK polling houses including YouGov, Ipsos, More in Common, Opinium, Find Out Now, BMG, Techne, Verian, Focaldata, and JL Partners.

Limitations: Composite averages are ElectaMeter's own calculation methodology. Individual poll figures are as reported by polling firms — no house effect correction applied.
Web (searchable database)Weekly (quarterly data)

The UK Electoral Commission publishes all declared donations to political parties above the legal threshold of £11,180. Data includes donor name, amount, date, and donation type. Published quarterly with a 30-day reporting lag.

Limitations: Only donations above £11,180 are disclosed. Donations via Unincorporated Associations do not require disclosure of the association's own funding sources ('dark money' route). Figures may lag by up to 30 days.
API (JSON/XML)Weekly

TheyWorkForYou provides structured data on all UK MPs including voting records, attendance, speeches, written questions, and committee appearances. Data is sourced from official Hansard records.

Limitations: Attendance figures are based on parliamentary sitting days. Some votes may be miscategorised if the official Hansard record is ambiguous. Rebellion counts depend on accurate identification of party whip positions.
Parliamentary RecordUK Parliament Members API
API (JSON)Weekly

Official UK Parliament API providing biographical data, committee memberships, and registered interests for all current MPs.

Limitations: Registered interests are self-declared by MPs. The register may not capture all relevant interests.
Web (editorial)Weekly

Public First is an independent research and communications consultancy. Their policy tracker monitors Reform UK and Labour policy positions against stated commitments.

Limitations: Editorial judgements about policy consistency may differ from other sources. This dashboard cross-references against at least one additional source for all 'reversed' classifications.
Policy TrackerLeft Foot Forward
Web (editorial)Weekly

Left Foot Forward is a progressive news website that tracks political accountability. Their Reform UK u-turn tracker is regularly updated with sourced documentation.

Limitations: Left Foot Forward has an explicitly progressive editorial position. All claims are cross-referenced against primary sources (Hansard, official statements) before inclusion.
Council IntelligenceOpen Council Data UK
Web (scraped)Weekly

Open Council Data UK aggregates councillor data from all English and Welsh local councils, providing party affiliation, ward, and term information for all sitting councillors.

Limitations: Data lags behind council websites by up to 7 days. By-election results may not be immediately reflected. Some councils update their data infrequently.
Council Intelligence (incidents)Reform Watch
Web (editorial)Daily

Reform Watch tracks incidents involving Reform UK officials including suspensions, resignations, and misconduct. This dashboard uses Reform Watch data for incident tracking only — not for the main councillor database.

Limitations: Reform Watch is an explicitly anti-Reform UK platform. Incident classifications are cross-referenced against local news sources where possible. This dashboard does not replicate Reform Watch's full misconduct database.
Council Policy ImplementationLSE Grantham Institute
Academic paper (peer-reviewed)Quarterly (academic publication cycle)

The LSE Grantham Institute for Climate Change and the Environment published a peer-reviewed analysis in March 2026 documenting Reform UK-controlled councils' approach to climate targets. The study examined 9 Reform-led councils and found 7 had formally scrapped or suspended climate action plans.

Limitations: Academic publication cycle means data may lag by 3–6 months. Council-level climate policy changes between publications are tracked manually via council minutes and local press.
Foreign Interference TrackerRycroft Review (Cabinet Office)
Government reportOne-time publication (March 2026); legislative progress tracked quarterly

The Rycroft Review (published 25 March 2026) is an independent review commissioned by the Cabinet Office into countering foreign financial influence and interference in UK politics. Its 17 recommendations include a ban on crypto donations, an overseas donor cap, and enhanced Electoral Commission enforcement powers. Several recommendations directly target vulnerabilities in Reform UK's current funding model.

Limitations: Recommendations are not yet law. The dashboard tracks the legislative status of each recommendation as it progresses through Parliament. The Rycroft Review does not name specific parties or donors — the connection to Reform UK's funding model is this dashboard's editorial assessment, clearly labelled as such.
Culture War PR Amplification IndexKing's College London Policy Institute
Academic report + polling dataPR frequency: quarterly. Public concern data (YouGov/Ipsos): monthly.

KCL's 2021 'Culture Wars in the UK' report established that 75% of the British public do not consider themselves to be on either side of a culture war, while politicians and media disproportionately amplify culture war framing. This dashboard uses KCL's framework to calculate the amplification ratio between Reform UK's PR output and genuine public concern levels.

Limitations: PR theme classification is manual and subject to editorial judgement. The 'amplification ratio' is this dashboard's own calculation, not a KCL metric. Public concern figures are from YouGov and Ipsos monthly trackers and may vary between polling firms.
Parliamentary Rhetoric Sentiment TrackerUCL / The Guardian (Hansard analysis)
Academic analysis (LLM-assisted Hansard labelling)Indicative reconstruction: static. Live Hansard API upgrade: planned (weekly when implemented).

UCL doctoral researchers, in collaboration with The Guardian, published a 100-year analysis of immigration sentiment in Hansard in February 2026 using LLM-assisted labelling. The analysis covers 1920–2026 and shows sentiment scores for all major parties converging toward more restrictive rhetoric. This dashboard reproduces their published chart as an indicative reconstruction, with a planned live Hansard API upgrade.

Limitations: The current chart is a reconstruction from the published UCL/Guardian visualisation, not a live API feed. Sentiment scores are indicative. The planned live upgrade will use the official Hansard API (api.parliament.uk) with the same LLM-assisted methodology.
Labour Policy Convergence TrackerMigration Observatory (Oxford)
Academic analysisMonthly

The Migration Observatory at the University of Oxford provides independent, evidence-based analysis of UK migration policy. Their March 2026 analysis documents Labour's policy adoptions on immigration and asylum since entering government, providing the primary sourcing for the Labour Policy Convergence Tracker's timeline.

Limitations: The convergence tracker presents a chronological record of Reform UK demands followed by Labour policy changes. This is not a causal claim — Labour may have adopted these policies for independent reasons. The editorial note on the tracker page makes this explicit.

Classification Definitions

Policy Reversed

A documented public statement, vote, or official party communication that directly contradicts a specific commitment made in the Reform UK 2024 General Election manifesto. Requires at least one primary source (Hansard, official statement, or verified news report).

Contradictory

The evidence is mixed — some statements or actions support the original pledge, others contradict it. The party has not formally clarified its position.

Maintained

No documented contradiction with the original manifesto commitment has been identified. The party continues to publicly support the position.

New (Not in Manifesto)

A policy position or campaign issue that has become prominent since the 2024 election but was not a stated commitment in the manifesto.

Offshore-linked

A donor whose registered address as declared to the Electoral Commission is outside the United Kingdom. This classification does not imply illegality — overseas UK nationals are permitted donors under UK law. It is a factual description of the declared address.

Update Schedule

ModuleData SourceUpdate FrequencyLag
Polling TrendsElectaMeter APIDaily~24 hours
Donor NetworkElectoral CommissionWeeklyUp to 30 days (regulatory)
Parliamentary RecordTheyWorkForYouWeekly~48 hours after Hansard publication
Policy TrackerMultipleWeeklyManually reviewed
Council IntelligenceOpen Council Data UKWeeklyUp to 7 days
Councillor Departure LogMark Pack / HOPE not hateWeekly (manual)Up to 7 days — updated every Monday
Councillor Incident LogReform Watch / local pressWeekly (manual)Up to 7 days — updated every Monday
Council Policy ImplementationLSE Grantham InstituteQuarterly3–6 months (academic cycle)
Foreign Interference TrackerRycroft Review / ParliamentQuarterlyLegislative progress tracked quarterly
Culture War PR Amplificationreformuk.com/news + YouGovQuarterlyPR classification: manual quarterly
Parliamentary Rhetoric TrackerUCL/Guardian HansardStatic (upgrade planned)Live Hansard API upgrade in development
Labour Policy ConvergenceMigration ObservatoryMonthly~30 days
Membership & HealthPress / party statementsMonthly (manual)As reported
Scotland & Devolved NationsElectaMeter ScotlandMonthly~30 days
Economic CostingsIFS / TPA / Resolution FoundationAs publishedLinked to policy publication dates

Known Gaps & Limitations

This dashboard does not claim to be comprehensive. The following data gaps are known and documented.

Council voting records

UK council voting records are held across 75+ individual council websites in incompatible formats. No central API exists. Manual scraping at scale is not currently feasible.

Workaround: The Council Policy Implementation Tracker uses LSE Grantham Institute research as a proxy for council-level policy outcomes.
Social media sentiment analysis

X (formerly Twitter) API access for research purposes now costs approximately £5,000/month. Reddit and YouTube APIs have rate limits that make systematic sentiment tracking impractical without significant infrastructure.

Workaround: The Media Coverage Tracker documents GB News coverage patterns and Ofcom complaints data as a proxy for amplification.
Parliamentary Rhetoric Tracker — live data

The current chart is a reconstruction from the UCL/Guardian published visualisation (February 2026), not a live API feed. LLM-assisted Hansard labelling requires significant compute resources.

Workaround: A live upgrade using the official Hansard API (api.parliament.uk) is planned. The current chart is clearly marked as indicative.
Manifesto Project coding for Labour 2024

The Comparative Manifesto Project (CMP) has not yet published its 2024 UK election coding. Expected late 2026. This would enable a more rigorous quantitative comparison of Labour's ideological shift.

Workaround: The Labour Policy Convergence Tracker uses Migration Observatory and Cambridge BJPS sourcing as proxies.
Electoral Commission donation data lag

The Electoral Commission publishes donation data with a 30-day regulatory lag. Donations declared in the current quarter may not yet appear.

Workaround: The Donor Network page clearly labels the data currency date. The Dark Money Watchlist supplements with Companies House and press-reported donations.
Social Media Sentiment Tracker

Sentiment analysis is performed on a sample of mentions from Reddit, YouTube, Twitter, and TikTok. These platforms have API rate limits, and sentiment classification via LLM is not 100% accurate. Sentiment reflects engaged users, not representative of broader population. Updated weekly, not real-time.

Workaround: The tracker includes explicit limitations on each platform page. Sentiment should be interpreted as 'what people talking about Reform UK on social media think,' not 'what the British public thinks.'
Council Voting Records

Comprehensive council voting records would require scraping 300+ individual council websites in incompatible formats. This section represents a sample of 4 councils with available public records. Not scalable without dedicated infrastructure or FOI requests.

Workaround: The Council Voting Records page documents this limitation prominently and explains the data collection challenges. Only councils with publicly available voting records are included.
Councillor Departure Log expansion

The departure log has been expanded from 31 to 67 entries, but comprehensive coverage would require continuous manual sourcing from Mark Pack's tracker, HOPE not hate, and local press. Ongoing maintenance requires dedicated resources.

Workaround: The current 67 entries are verified as of April 2026. A scheduled task is recommended for future maintenance to automatically aggregate new departures from credible sources.

Forthcoming: Rycroft Review Changes to Reporting Requirements

The Rycroft Review (published 25 March 2026) made 17 recommendations that, if enacted, would significantly change what data is available to this dashboard. The key changes with implications for data collection are:

Recommendation 3
Crypto donation ban
If enacted, all cryptocurrency donations to political parties would be prohibited. The Donor Network tracker would gain a new 'crypto donations' field once the Electoral Commission begins requiring disclosure of pre-ban crypto receipts.
Recommendation 7
Overseas donor cap
A proposed cap on donations from overseas-registered donors. The Dark Money Watchlist currently tracks offshore-linked donors manually; this would create a formal regulatory category.
Recommendation 12
Enhanced Electoral Commission enforcement
Faster publication of donation data and reduced regulatory lag. If enacted, the current 30-day lag on donation data could be reduced to 14 days.
Recommendation 15
Unincorporated Association transparency
Currently, donations via Unincorporated Associations do not require disclosure of the association's own funding sources. This recommendation would close the 'dark money' route that the Dark Money Watchlist currently tracks.
About This Project

Reform Intelligence is an independent, non-partisan data dashboard. It is not affiliated with any political party, campaign organisation, or media outlet. It is not affiliated with Reform Watch. The project's goal is to make publicly available data about Reform UK accessible, searchable, and clearly sourced. The data speaks for itself — no editorial commentary is added. If you identify an error or have a correction, the methodology is documented here and corrections will be made transparently.

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