Who Is Leaving Reform UK?
Demographic breakdown of Reform UK's support by age, gender, education, region, and prior vote. Crosstab data from YouGov and More in Common, showing both current support and the change from peak (January 2026). Understanding who is leaving is as important as knowing that they are leaving.
The largest absolute declines in Reform UK support are concentrated among the groups that drove their rise: older men without degrees in the North and Midlands. The 55+ demographic has fallen 23pp from peak; non-graduates have fallen 20–23pp. This is not a peripheral softening — it is a collapse at the core of Reform's coalition. Source: YouGov MRP December 2025, More in Common February 2026.
Support by Age Group
Current support (March 2026) vs. peak support (January 2026). Source: YouGov.
Support by Education Level
Source: More in Common, February 2026.
Where Are Reform's Remaining Voters Coming From?
Breakdown of current Reform support by how each group voted in the 2024 General Election. Source: YouGov, More in Common.
| 2024 Vote | Current Reform Support | Peak Support | Change | Significance |
|---|---|---|---|---|
| 2024 Reform voters | 68% | 100% | −32pp | Significant defection from own 2024 voters |
| 2024 Tory voters | 22% | 38% | −16pp | Tory-to-Reform switchers partially returning |
| 2024 Labour voters | 4% | 8% | −4pp | Never a significant Reform constituency |
| 2024 Lib Dem voters | 2% | 4% | −2pp | Minimal |
| 2024 Green voters | 1% | 2% | −1pp | Negligible — Green and Reform voters occupy opposite ends of the political spectrum. Green 2024 voters are moving further to the Greens, not to Reform. |
| 2024 non-voters | 28% | 52% | −24pp | Large drop among previously disengaged voters |
Regional Breakdown
Reform UK support by English region and Wales, March 2026. Source: YouGov MRP.
Reform UK's Demographic Profile vs. National Average
How Reform UK's current support profile compares to the UK population average. Source: YouGov, More in Common.
Methodology: Crosstab data is derived from YouGov MRP (December 2025, n=10,000+) and More in Common's Britain's Choice segmentation study (February 2026, n=8,000+). Peak figures are from January 2026 composite polling average. All figures are approximate and subject to sampling error. Sources: YouGov · More in Common